It’s more than just about
employers signing-up
Auto-enrolment brings hundreds of thousands of new savers into the system – many for the first time.That means the industry’s next challenge isn’t compliance , it’s communication.Moop can help.
Cross-market expertise
Trusted partner in pension communication, supporting organisations through reform and helping employers design engagement strategies that work — whether through auto-enrolment or private schemes.
Design-led financial communication
We take the communication burden off employers, translating complex pension information into clear, engaging messages employees understand and trust.
Led by industry practitioners
Proven track record in pensions industry and rolling out member engagement and inclusive digital education. Learn more.
Meet the founder
Hello, I’m Mo …
My journey in financial communication began at Allan Gray, the largest privately owned asset management firm in Africa, where I helped build an umbrella pension fund and engaged directly with hundreds of members. Listening to their questions and concerns taught me that real financial understanding begins with empathy, simplicity, and relevance.
It has since become a passion of mine to help organisations debunk the complex language and concepts often associated with financial products and services. Through Moop, which I founded in 2020, I partner with financial institutions, employers, and brokerages to design communication strategies that make financial systems easier for people to understand and trust.
With over 15 years of experience across investment management, consulting, and impact strategy, I’ve worked with organisations such as the World Bank, Hollard, and Asset TV, where I continue to share insights as a financial education content producer and presenter.
At my core, I’m driven by one goal: helping people feel informed, confident, and connected to their financial future.
Let’s connect on LinkedIn, to learn more about my skills and experience.
Our Approach
We design communication frameworks and digital tools that reduce the burden on employers and payroll teams , while helping members understand, trust, and participate in their pensions.
Strategy & Behavioural Design
We combine insight, empathy, and research
to design communication frameworks that make
complex reforms intuitive and relatable.
Includes:
to design communication frameworks that make
complex reforms intuitive and relatable.
Includes:
- Employer and member persona mapping
- Journey diagnostics
- Behavioural communication strategies
- Stakeholder engagement frameworks
Digital Member Communication Toolkits
We build customised, ready-to-use communication and education assets for consistent, inclusive messaging across digital platforms.
Solutions include:
Solutions include:
- Explainer videos & interactive content
- Chatbots & WhatsApp education flows
- Employer microsites & HR toolkits
- Multi-language infographics
- Company specific podcasts
- Member dashboards & impact statements
Implementation & Change Support
From pilot campaigns to full-scale rollouts, we help teams deliver communication that drives understanding, trust, and participation.
Support we offer:
Support we offer:
- A/B testing & pilot projects
- Training and capacity-building
- Impact measurement
- Content production & creative management
How we work together
Our streamlined process ensures you get the right expertise at the right time for maximum impact.
Discovery
We begin by understanding your organisation’s pension approach — whether you’re implementing auto-enrolment or managing a private scheme. Our process uncovers communication gaps, audience needs, and behavioural insights to inform a strategy that works for your people.
Scoping
We define clear priorities and outcomes: from member education goals to employer engagement tools. Our scoping ensures alignment with compliance timelines and prevents inefficiencies or message duplication across stakeholders.
Integration
We embed seamlessly into your existing internal communication strategy, or digital teams to co-create solutions. From strategy workshops to creative production, we align messages across agencies, brokers, and payroll systems for consistency and clarity.
Results
We measure what matters , participation, understanding, and trust. Our digital first,data-driven approach ensures continuous improvement and helps you demonstrate communication impact across employers and members.
From compliance to connection, we help employers communicate pensions with clarity and confidence.
Partner with Moop to bridge the communication gap between employers, payroll teams, and members as Ireland’s auto-enrolment system takes shape.
Immediate Communication Impact
Our team steps in quickly to manage member communication, easing the pressure on HR and payroll teams and ensuring employees get the clarity they need from the start.
Scalable & Flexible Support
Whether you’re a broker, pension provider, or employer group, scale our services up or down as rollout milestones evolve , from pilot campaigns to full implementation.
Strategic Resource Efficiency
Optimise your team’s time and budget by leveraging Moop’s ready-to-deploy communication frameworks and toolkits, tailored to your employees and timelines — no need to build in-house capacity.
Risk Reduction Through Expertise
Reduce rollout and reputational risks with a partner who has guided large-scale pension communication reforms before. Our proven experience ensures clear, compliant, and inclusive communication that resonates with every audience.
Strategic communications for organisations at the nexus of finance, technology, and impact.
Dublin Reg Ltd. Company :780003 | Cape Town Registered Pty Ltd : 2019 / 168077 / 07
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